You have a shiny new website. You found a great webmaster, chose your design, and got it up and running. After a few weeks, however, nothing seems to be happening. You’re not getting more phone calls, and you certainly aren’t closing more deals. What went wrong? Here are 7 ways to improve your website that will make a big difference in very little time.
- Content, Content, Content. A website is not just a digital business card. It’s your opportunity to sell yourself to your customer. You have about 15 seconds to get your prospect’s attention before they click away to another website. Your site needs to give a person a reason to stick around and read more.
- Put your business info on your website. Take the time to put what you do on your website. Too many business owners think that they can just put a templated website on the Internet with their contact info and that will suffice. For a small, local business you don’t need much more than a simple explanation of what you do, what you charge, and how people can find you.
- Add Keywords. While you are writing about what you do, do yourself a favor and do a little bit of research to find out what words people use when they search for your services. After you find out what those keywords are, add them to the text that you put on your page.
- Add yourself to Google, Yahoo, and other local search directories. Less than 3% of people who search the Internet use Yellow Pages or the other phone book websites. It’s easy to add yourself to the local search listings by visiting GetListed.org.
- Pictures & video. A picture is worth a thousand words, right? If you have pictures or video of you and your staff, put them on the site. If the pictures show you doing the job you do, even better. Just don’t overcrowd the page with photos.
- Call to action. What do you want your customer to do? Do you want them to call you, email you, or fill out a form? Tell them to do that. It works, I promise!
- Think about what your customer wants, not what you want. Dale Carnegie’s book “How to Win Friends and Influence People” teaches readers that everyone’s favorite subject is themselves. If you talk about your customer and what their needs are, they will respond better. After all, you read this article, didn’t you?
If you have any questions about how to improve the website you have, or want to get a new website, we’ll give you a free 15-minute consultation. Give us a call at 1-888-847-2226.