A recent question on our community page sparked this question, and I wanted to expound on it further.
Does purchasing sponsored links affect your organic search engine rankings?
Officially, Google says no. In the Google Webmaster support pages, you’ll find this quote:
“Advertising with Google won’t have any effect on your site’s presence in our search results.”
Most experts agree that purchasing Sponsored Links gives no benefit to organic listings, though there is some debate (Google also claims to look at all traffic driven to a site, and with the tremendous amount of data they have about which sites get visited, it’s not unreasonable to assume that some Sponsored Link data makes its way into the organic listings algorithm).
Sponsored Links (or search engine placement) are a great way to increase your visibility on the search engines and directly target the people who are looking for your product. Essentially, this means you can pay to have your site show up on the search engines whenever people type in certain key terms related to your site. As long as you see increased traffic to your site and you make money from the sponsored links, it’s a great deal.
However, Sponsored Links may not always be the best, or only, long–term solution, and that’s why many companies choose to go with Search Engine Optimization services (SEO). NetBiz.com offers SEO as well as Search Engine Placment (SEP). SEO and SEP are great complimentary services. When used together, they dramatically increase the click-through-rate (CTR) of your search results. (Being on the page twice, both in the organic results and the paid advertisements section, is a great way to make sure people see you and click through to your site.)