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In a previous post we addressed the benefits of social media for real estate agents and their clients. Though using Twitter, Facebook, LinkedIn and other platforms is key to creating a network and finding information fast, there are other ways to promote your brand and address concerns. The solution?  Including a good old-fashioned blog!

Over the last few years, business owners around the world have realized that their online presence can be enhanced through a regularly updated blog full of quality content – and real estate agents are very much a part of this movement.

In addition to focusing on traditional marketing methods, many businesses are exploring emerging Internet technologies for promoting their company and products. For real estate agents in a competitive climate, these social media and Internet marketing tools are invaluable when you are looking to secure your place as an expert in the field and to draw in potential partners, readers and clients alike. There are some things, however, to remember when writing these posts:

  1. Speak to a variety of potential clients: All your readers are important, whether they are experienced home owners who have purchased and sold a few times over or single twenty-somethings dreaming of home ownership. This means resisting the urge to use lots of industry lingo. Make your experience and knowledge relatable for anyone who may stumble across your site.
  2. Quote other sources: Whether they are agents in your region or across the U.S., mortgage brokers and other industry professionals can be a wealth of knowledge. Directing your readers to a blog post or published work by someone else will show your dedication to being on top of the game. Linking to a website or blog post from an expert in another part of the country is likely to open discussion and networking opportunities for you and everyone involved. This reciprocal relationship and linking will strengthen both of your sites and allow for unique content, readership and perspectives you may not have had otherwise.
  3. Make people care: Discuss issues in your region or talk about a great story of home ownership for a recent client. Maybe you discuss helping a young couple find the home of their dreams when they had lost hope; this deeply personal and easily relatable story makes your readers connect to your posts and feel your passion for the field.
  4. What’s the next move? The end of your blog post should always end with a call to action – pushing your readers to do something with the information they’ve received. Whether you’re asking them to head to the lead-generating page on your site or start a discussion in the comments section, engaging your readers, no matter where they’re coming from, will help keep your blog relevant.
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