It’s not a secret that Twitter is one of the most widely used social networks for brands and consumers. An interesting fact about Twitter is that the majority of its activity is driven by a small percentage of users. According to Sysomos, 60% of all tweets come from just 2.2% of total users on the network. This means that there is an elite group on Twitter that controls a big chunk of the conversation. One function that aids in making this 2.2% so influential is the Retweet.
The act of retweeting is what amplifies engaging content. For example, tweets from Barack Obama (@BarackObama) are retweeted by around 33,000 users according to Klout. That’s a big influence!
Data from Klout
The ability to re-post content is available all throughout the social Web. Here are 5 ways to virally spread content on networks other than Twitter:
1) Sharing on Facebook
Click the share button to re-post to your Wall.
Also, add a comment to provide further insight on the content.
2) Digging on Digg
Use the ‘digg’ function to share stories with friends and push content to the top of the news feed.
Video from Digg
3) Stumbling on StumbleUpon
StumbleUpon allows you to re-post, rate, and categorize Web pages. Once you’ve ‘stumbled’ a page, it is submitted to users on the network in its appropriate category.
Video from StumbleUpon
4) Reblogging on Tumblr
Tumblr is like Twitter in its functionality, except users have the ability to re-post entire blog posts.
Simply click the ‘reblog’ button to spread content on your own Tumblr site.
5) Video embedding with YouTube
Videos are among the most widely shared content on the Web. YouTube makes it easy to re-post videos on social networks and blogs – simply use the original URL or designated embed code from the video’s page to spread the media.
Video from BeforeAndAfterTV