It is essential to monitor activity on your website using some form of analytics software. By using analytics software, you are able to measure the effectiveness of your online marketing efforts. There are multiple services that allow a Webmaster to track data on Web traffic; one of the best is Google Analytics. If you aren’t currently using a tracking service, this is a great option because it’s easy to set up and use, has detailed information and graphics, and best of all, it’s free.
The process of setting up the tools is easy. Simply contact your Webmaster and visit www.google.com/analytics for step-by-step directions. Once the tracking codes are set up, your analytics dashboard will begin providing graphs and data on your Web traffic. This tutorial video provided by Google explains the many components of the Google Analytics Interface:
Video from Google