Since 2003, LinkedIn has provided companies, networkers and job-seekers with a platform to share resumes and recruit talent to businesses around the world. With more than 100 million users as of 2011, there is no shortage of qualified people looking for new jobs and companies hoping to hire them. Sadly, a lot of companies are missing out on the chance to use this awesome service to promote their company, look for new hires and network with others in the field.
Company Profiles are easy to set up for businesses of any size and for a few extra bucks, you can put together a Custom Company Profile, which allows for distribution of company information over a few different pages and tabs, along with some great modules including video, interactive polls and more custom recruiting tools at your fingertips.
Of course, you can use LinkedIn to list job openings and see immediate results with access to the LinkedIn pages of applicants. It’s easy to search for potential candidates for open positions based on industry, connections, current employment, etc.
Using LinkedIn’s Questions & Answers options, you can establish your company as an expert in your field, and connect with others in need of your services (or even competitors), building valuable relationships. Another fantastic option built into LinkedIn is the ability to create and join groups and leave the ones you don’t like. Chances are that your city has a group for retail managers, coffee shop owners, advertisers, or educators – any large population of professionals.
If you’re hoping to use LinkedIn for major recruitment, they even offer advertising opportunities, allowing you to showcase your positions for people who are specifically chosen based on their resume and experience.
With LinkedIn’s growing population of individuals and companies alike, if you’re not set up with a personal or business account now – do it. And if you are, start looking around – you might be surprised at some of the new features you find!