Do you remember cell phones? You know, the pocket-sized piece of technology that allowed you to make and receive phone calls while you were out and about? Nowadays cell phones have become bigger than life; the smart-phone has taken over, and with it comes a valuable opportunity for businesses to capitalize on this new platform. But where do you start and how do you even know if it’s an avenue worth your business pursuing?

 

The mobile industry is booming, with smart-phone ownership up 60% since last year. More and more consumers are now discovering the many luxuries their hand-held mini computers provide, for example accessing sites for e-commerce and mobile banking. Programmers and developers continually develop and launch new apps, advancing the capabilities of mobile devices. This in turn opens a whole new world of  mobile websites while simultaneously providing on-the-go access to social media like YouTube, Twitter and Facebook. Bringing your business to the mobile platform essentially opens up a whole new way to reach your audience.

So what can you do? I recommend speaking with your current Web developer and determining how much knowledge he or she has about mobile site design. There are also a few companies like mobiSiteGalore and Zinadoo that offer free, basic Web-to-mobile conversion (they charge for other services), though you should do your own research to find the provider that’s right for you.

An important issue to consider is whether or not your target audience is using mobile browsing. Would your mobile content be simple and accessible? What purpose would it ultimately serve? Think carefully about your target audience and how to meet their needs before investing in the idea.

The ease of accessing information has always been important to modern consumers, and for that reason, when converting your traditional website into a mobile version you should definitely keep these things in mind.

Mobile marketing has opened up a whole new way of communicating with your consumers and is still in its infancy so be sure to check back often for the platforms latest developments.

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