Facebook isn’t just a place for people to connect, hold hands, and be social; it has also become an important tool when it comes to business branding. So whether you’re a seasoned pro or just getting started, here are three simple ways to make sure you have the essentials covered. If you’re already doing these basic things, this will be a good refresher. If you agree or you think we missed anything equally important feel free to comment below.
- The single most important thing to do for any business utilizing Facebook is to embed a Facebook Like Button on the top portion of your business website. This will allow visitors to your website to conveniently access your business page and ultimately “like” you. If the link is not there yet – get on it. There was a “Find us on Facebook” graphic on my Cheerios box this morning at breakfast; I think it’s safe to say that you should be on the bandwagon.
- Don’t just stop there. Place a “Like us on Facebook” sign next to the cash register in your storefront, list your Facebook URL on the business cards or fliers you pass out, and mention your page on any radio or television ads you may be running. You can even utilize Facebook to find and thank your loyal fan base with special in-store or online offers for fans only. Don’t be shy about telling your customers to find you on Facebook in casual conversation. Don’t worry, I promise they won’t look at you funny. Your customers are on Facebook, and they want to see that you are too.
- Last of all, have fun with your Facebook page – use it to test the water and see what products your consumers like; run polls and contests, and answer questions your fans post on your wall; and encourage them to suggest your page to their friends.
Monitoring the feedback on your page does takes time, however the more engaged you are with your fan base, the more likely they are to become loyal return customers. Soon you’ll find your very own fans are helping brand your business, and that is just the tip of the iceberg when it comes to the benefits of social media.