YouTube just rolled out a new feature called YouTube InVideo Programming that allows you to drive viewership to a specific video and reinforce channel branding across all your videos.
You can access the new feature by navigating to your channels settings.
Currently There are two separate Invideo Programming options you can take of advantage of.
YouTube InVideo Programming lets you assign a Featured Channel that will let you add either your current channels logo, or a custom channel image altogether. Keep in mind if you upload your own custom image, this feature supports transparent backgrounds.
You are also able to change the positions of where the overlay appears to either Top Left, Top Right, Bottom Left, or Bottom right. However, you cannot have both the Featured Channel and Feature Video in the same position.
You can also set the time and duration for the image to be displayed. You can display it at then end of the video, end of the video, or even set a custom start time.
YouTube InVideo Programming also lets you assign a Featured Video that will let you add any of your published videos to appear within your current video. This is a great way to drive viewership to a specific video using InVideo Programming across all your videos.
YouTube seems to be releasing more and more of these updates and beta features recently and considering video provides some of the most engaging content for brands and businesses, these new roll outs are very welcomed.
Not to mention YouTube is also the second most popular search engine behind Google and YouTube videos often appear very high in Google search rankings, you should be investing more resources into your video marketing initiatives.
YouTube Invideo Programming allows those creating video content to engage with their subscribers and new viewers like never before.
How will you incorporate these new features into your YouTube channel? Do you agree that video marketing is worth the time investment? Let me know in the comments below!
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