The votes have been counted, so to speak, and we’ve chosen Deb Howard Greenleaf as the winner of the Ask_NetBiz contest. She gets $1,000 in Search Engine Placement services for free! Deb was chosen for her very valuable question.
Great question Deb! Every Web site owner needs to have analytics tracking of some sort. There are many free offerings that do a great job for people who are new to running Web sites.
Just in case you’re wondering, here’s our response to Deb’s question: it depends on what you are trying to accomplish. Are you looking for deeper engagement with your customers, or more traffic, or are you trying to guide people to a specific page on your site? The answers to these questions will give you the direction you’re looking for.
I recommend that you review your Google Analytics traffic several times per week and look at these key factors: unique visitors and traffic sources, your bounce rate, and your highest trafficked pages. This info is very beneficial and provides a great starting point for improving your Web site. If your traffic is low, then you need to work on increasing your links and/or advertising. If your bounce rate is high, then you need to change the content of your site to match what your customers are looking for, and guide them to the pages they need to find.
Deb’s bio:
Deb Howard Greenleaf is the principal of Greenleaf Accounting Services, LLC, helping solo-professionals who struggle with their billing and bookkeeping. Deb has over 17 years of experience in finance and accounting, with a focus on QuickBooks since 2002. A Certified QuickBooks ProAdvisor since 2006, Deb achieved the Advanced Certified QuickBooks ProAdvisor designation in late 2007. Out of more than 44,000 ProAdvisors in the country, approximately 15,000 are certified and only 990 hold the Advanced ProAdvisor certification.
As any business owner knows, taxes are a necessary evil when running a business. Deb is an Enrolled Agent (EA), an IRS-licensed tax professional. As an EA, Deb can defend you in an IRS audit, help you deal with payroll tax problems, or get you caught up with non-filed returns.
A frequent instructor at the Manufacturers’ Association of Northwest Pennsylvania and the Small Business Development Center (SBDC) at Gannon University, Deb enjoys sharing her love of QuickBooks and small-business accounting.
A proud graduate of Bowdoin College, Deb has been a lifelong resident of Erie County, Pennsylvania. She shares a home there with her wonderful husband, two mischievous kids, and a half-dozen dogs and cats. For more info, visit her Web site GreenLeafAccounting.com.
