Recently, Google announced the completion of their new web indexing platform known as Caffeine. The search giant felt the need to develop this system due to the growing rate of new content, media, news, and products introduced to the web every second. Internet users have also become more demanding of instant and accurate results. With this upgrade, the Google search engine now provides 50% fresher search results than before. What does this mean for you? Now, content posted on the web has a much higher chance of being indexed by Google and appearing on search pages. We tested the system with a recent blog post. The post was not only indexed within minutes, but quickly ranked first page for a query on its title.
Good News For Webmasters
Now more than ever, webmasters can leverage content and media to increase exposure for their sites. Just how powerful is the Google search algorithm? It picks up hundreds of thousands of pages every second in congruence. The rate of pages picked up by Caffeine would equate to paper stacks growing 3 miles high every second. Therefore, if you’re looking to improve the value of your website, consider blasting out valuable content that links back to your site. Google is hungry for content and media it deems relevant to users. Actions such as blog posting, media syndication, and producing more site content will be very beneficial in light of the new indexing system.
How Does Google Work Anyhow?
The internet is a big place with lots of information. For this reason, Google makes it easier for searchers to find relevant webpages, news, images, media, and products. How does this search engine sift through all the clutter? Take a peak at this very informative video from Google’s Matt Cutts.
* Stats and media credited to Google Blog
